Kia Opposites United

Journey of Projection

This journey begins when inner ideas and perceptions materialize into the external world. Through six EV concept vehicles, Kia’s design philosophy translates itself into real user experiences, presenting the tangible forms of its thoughts. Begin, Explore, Create, Connect, Embrace, and Imagine: each of these six concepts reflects ‘projected’ but not ‘framed’ distinct values and possibilities that shape how people may experience mobility in the future. Through materials, space, light, imagery, technology, and experience, the speculative and mental exercise proper to Opposites United becomes reality. Design is the final synthesis of ideas, the opportunity to create novelty in the real world, and to shape its becoming. In this journey, visitors follow the trans-formation of sensory-driven ideas into future mobility, experiencing their possibilities firsthand.

The Kia Concept EV2

(Begin)

Change does not begin with grand declarations, but with the simplest and smallest step. The Kia Concept EV2, with its compact form, points to a sense of beginning, an idea of first movement as a starting point toward new possibilities. The very first moment in which one moves beyond what’s familiar, going toward a new way of living.

The Kia Concept EV3

(Explore)

New discoveries happen only with the decision to explore the world outside our habits. The Kia Concept EV3, by extending technological innovation into everyday life, lets us embrace broader experiences in everyday life. Thus, one finds novelties in the world, renewing it, and awakening the joy of rediscovering everyday life.

The Kia Concept EV4

(Create)

Creation is never about novelty alone, but always relies on alternative ways to order reality, in reconceiving what’s familiar. By continuously questioning with an open mind, and reinterpreting rules and conventions, the Kia Concept EV4 presents new design solutions, harmonizing technology with form and introducing new direction through constant transformations.

The Kia Concept EV5

(Connect)

The experience of movement is no longer limited to simple functionality but has expanded into a medium that connects people and nature, space and feelings. The Kia Concept EV5, through a design where boldness and softness coexist, where different elements come together as one flow, deepens the experience of life through broader connections.

The Kia Concept EV9

(Embrace)

True richness doesn’t lie in possession, but in embracement. Design and technologies constantly enlarge our gaze on reality, establishing new connections among values and beings, broadening our vision. The Kia Concept EV9, encompassing emotions and gestures, habits and movement, expands the array of our experiences, suggesting a new and richer sense of togetherness.

Vision Meta Turismo

(Imagine)

The future is not something to predict, but something to imagine. Reality is always preceded by an act of thought. It begins with a moment of imagination, when the virtual shapes new conditions for concrete action. Vision Meta Turismo converges technology and emotions into an experience that transcends the boundaries between reality and the virtual, unfolding a new dimension where one can experience the times to come.