Journey of Reflection
This journey is an invitation into the inner world of the designer. Here, visitors experience the cultural frame of Opposites United, how concepts are produced and refined, and its fundamental profiles: Culture Vanguard, Creative Risk-takers, Relentless Innovators. Each artwork is shaped by these three culture characteristics. Attitudes that are not confined to a single message, but unfold across multiple layers of meaning and interpretations, extending the designer’s gaze and underlying mindset into the visitor’s own experience. Here, design is not explained. It is discovered through the act of gazing, daring, and musing: three perspectives that hasten new connections and possibilities, inviting visitors to encounter the essence of Kia’s design philosophy.
Tap the rooms to explore the exhibition
Relentless Innovators
This artwork speaks to those inner thoughts and intuitions that precede new real possibilities. Thoughts often exist in subtle, fleeting moments, always present yet often unnoticed. Deepening one’s attention means separating them from their indistinct flow and experiencing a quiet and gradual illumination through a substantial discovery. Long-held ideas become light with which to orient our own actions, forming a sense of structure only to dissolve again, expanding outward into new thoughts and possibilities. Within this space, visitors experience the inner movement of discovery through an aperture that unfolds the possibilities of creation by shifting light and particles, entering a moment of personal reflection. Through this process, visitors encounter the inner perspective of a Relentless Innovator, one who never ceases to explore new possibilities.
Creative Risk-takers
This artwork explores a fundamental act of daring: the decision to step into uncertainty. Here, visitors move along a narrow path in a space where the boundaries between the familiar and the unknown are dissolved, external references fade, and unpredictable obstacles emerge. There is no predefined route; the path is not comfortable. Among the “Hills of Inspiration,” which alternately obscure and reveal the path, visitors must choose their own direction and, by moving forward, transform uncertainty into possibilities. True discovery begins not from assurance, but from the steps one chooses to take. This work embodies the attitude of Creative Risk-takers, those who trust their own senses and move forward beyond common certainties.
Culture Vanguard
This artwork represents the designer’s gaze. While the central light symbolizes creative energy, the surrounding elements act as the cultural objects of inquiry: meanings, concepts and perspectives. As these elements reflect, block, and refract the light, each uncovers its own characteristics and inner qualities, revealing their spectrum of interpretation and thus forming new unexpected relationships among diverse cultural backgrounds and within the whole process of creation. Here, “to gaze” is not merely to observe, but to read the world and capture inspiration, to produce new possibilities. This work embodies the attitude of Culture Vanguard: a gaze that senses and grasps emerging culture, discovering wonders and novelties within it.
- Marco Sammicheli
- Humberto Campana
- Charlotte Malterre-Barthes
- Caroline Issa
- Otto Von Busch
- Marco Rambaldi
- Andrea Lissoni
- Giulia Bini
- Alexandra Pirici
- Rachaporn Choochuey
- Ana María Durán Calisto
- Cecilia Vicuña
- Fabio D'Innocenzo
- Damiano D'Innocenzo
- Jim Goldberg
- Joanna Hogg
- Marco Sammicheli
- Caroline Issa
- Andrea Lissoni
- Rachaporn Choochuey
- Fabio D'Innocenzo
- Damiano D'Innocenzo

Isabella Lovestory

kiss facility

WaqWaq Kingdom

Aunty Rayzor

HiTech

OLI XL ft. Valeria Litvakov

Rachika Nayar
Journey of ReflectionKia Design Exhibition of Experience
April 20th - 26th10:00 AM - 7:00 PMFree Entry
Last Admission at 6:30 PM